Step 1: Pick a Profitable Niche and Build Your Brand
In the past few years, I’ve generated over $6 million online through content creation and let me tell you it’s completely transformed my life. At just 23 years old, I’ve been able to build a life of Financial Freedom where I work on my own terms, retire my mom so she never has to stress about money again, travel all over the world, and invest in multiple properties. Becoming a content creator is one of the biggest opportunities of our time. Those who start now and do it right can set themselves up for Financial Freedom and build generational wealth.
First, list your passions and skills. Think about topics you love or have experience in. Examples could be fitness, personal finance, cooking, or gaming. Write these down in a Google doc or notebook. Next, ensure that your Niche solves a specific problem or fulfills a desire for your audience. For example, helping parents navigate the challenges of raising kids in today’s world is a broad but powerful idea. It’s something so many people are trying to figure out, meaning there will be a large audience of people interested in your content and products.
Analyze competition by checking out what other creators in your chosen niche are doing. Study their content to find gaps you can fill or ways to differentiate yourself. You can also see which of their content performs best, and that will likely be the type of content that will do well for you too. Once you have a niche, decide whether you want to build a personal brand or a faceless brand. A personal brand is all about putting yourself out there—your face, your personality, and your story. It’s great for connecting with your audience on a deeper level because they will feel like they know you more. On the other hand, a faceless brand focuses more on the niche or the message rather than you as a person. Both options can work; you just need to pick what feels right for you.
Step 2: Choose the Right Platforms and Repurpose Content
Now the next step is to figure out which social media platform you want to double down on. Most people recommend that you only focus on one or two platforms at first to avoid burnout. However, I personally believe you should be on all social media platforms even when you’re first starting out, as this can actually help you in the future, especially since you can repurpose content for multiple platforms later on in the video. The best platforms to be on are TikTok , Instagram , YouTube , and Pinterest . TikTok, Instagram, and Pinterest are pretty similar as you create more simple attention-grabbing content like short videos. However, YouTube is a whole different game where you can plan longer-form videos that provide deep value and attract a more loyal audience that will buy into whatever you sell.
I would say TikTok, Instagram, and Pinterest are all pretty similar as you create more simple attention-grabbing content like short videos. However, YouTube is a whole different game where you can plan longer-form videos that provide deep value and attract a more loyal audience that will buy into whatever you sell. Now the next step is to figure out what content to post, which can be the hardest part. Look at successful creators in your niche and see which of their videos are performing the best. Use their high-performing content as inspiration to create your own unique spin on the idea. This is essentially how I get most of my ideas even right now as a big content creator. Luckily, there are probably thousands of content creators in your niche that you can get ideas from. My suggestion is to open up a new Google doc and put 50 to 100 links of videos that went viral on your competitor’s accounts. This way, you can come back to these videos later on and remake them.
Step 3: Create and Upload High-Quality Content Consistently
Creating content will vary depending on whether you choose a personal brand or a faceless brand. If you’re taking the faceless brand route, I suggest using nid AI to create short videos with nid AI. All you have to do is give a detailed explanation of the video you want, and it’ll create it for you in under 2 minutes. Another way you can create AI videos is with Arc ads. Arc ads will create video ads for you with AI actors, which is pretty cool. Essentially, you can have an AI actor represent your brand, and you never have to show your face. Lastly, you can take the traditional route, which is just using free tools like cap cut or iMovie to edit videos with stock footage.
If you’re taking the personal brand route , creating content will be much different as you’ll be the face in all your content. When I first started back in 2020, I was just recording TikToks and Instagram reels on my iPhone, and that is still how you do it. Simply record content of yourself, whether you’re speaking directly to the camera or if that’s b-roll footage, and you can edit your videos on TikTok and Instagram’s app or use software like CapCut, which is great for more advanced editing. I always suggest for your first 30 uploads you just remake videos that have already gone viral on your competitor’s accounts. That’s why I told you earlier to make a Google doc with 50 to 100 videos of your competitor’s viral videos so now you can reference those and remake them with your own unique twist.
Step 4: Follow a Posting Schedule and Stay Consistent
Let’s first start with TikTok. I suggest when starting out you post one to three times a day. This sounds like a lot, but once you’re more established, you can upload a lot less, like 5 to 7 times a week. I suggest you also upload your TikTok videos to Instagram Reels and YouTube Shorts. For Instagram, it’s also important that you post daily stories. This can help you build trust with your audience and connect with them on a deeper level. For Pinterest, I suggest you upload three images a day. These are super simple to make, so you might as well just do it.
For YouTube long-form, if you can do once a week, that would be perfect. However, these videos can take a while to make, and there are so many moving parts. Even two a month that are high-quality is a good starting point. Batching your content production can save you so much time and help you stay consistent. Take one day out of the week to plan out all your content and another day to film all the videos.
Step 5: Monetize Your Content Through Multiple Streams
There are four main ways you can make money as a content creator. The first way is affiliate marketing . This is simply when you promote a brand’s product or service to your audience, and anytime someone signs up or purchases through your link, you make a commission. I currently make over $50,000 a month promoting products and services I genuinely believe in. Platforms like Impact and ClickBank are excellent places to find high-paying affiliate programs.
The next way you can make money is by selling digital products to your audience. A digital product could be like a planner, artwork, any kind of template, or an online course. Selling digital products is one of the best ways to make money as a content creator because once you create the digital product, you can sell it forever and make almost 100% profit from every sale.
Another way to make money is through YouTube AdSense . You can enable monetization on your YouTube channel once you hit 1,000 subscribers and 4,000 watch hours. Then you start getting paid for every single view you get on your videos. Sponsorships are another great way to earn money. Brands continuously reach out to me and pay me anywhere from $15,000 to $30,000 for a simple mention in one of my YouTube videos or to be featured on my other social media platforms.
Step 6: Scale and Automate Your Business
Once you’re earning consistently, the next step is to focus on scaling and automating your content creator business. An AI tool that you can use to help is Video.A , which automatically creates clips from your long YouTube content, making it easier to repurpose your videos for TikTok, Instagram Reels, and YouTube Shorts. You can use a platform like Buffer to schedule your social media posts to be much more efficient. Remember, the goal is to get as many eyeballs on your content as possible.
To really take your business to the next level, you can’t be a one-man show forever. You’ll need to hire freelancers who can script, edit videos, help design content, or manage your email inbox. You can find freelancers on Fiverr or Upwork and even hire family and friends if they’re skilled. Starting as a content creator can feel overwhelming, especially if you’re starting from scratch. That’s exactly why I created a coaching program to guide you step by step in building a successful content creator business.
This blog is a guidance-based story from Sarah Finance , focusing on actionable steps to build a content creation business.
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